Cats and Dogs in Online Universities

I just returned a few days ago from our annual DLA Conference where my colleague, Janice Hilyard of Darton College, received a well-deserved Wagner Award. In her acceptance speech, she spoke of how far advanced the marketing techniques of for-profit online institutions are as compared to traditional institutions. In her quest to learn more about their recruitment processes, she said she often asks for information in her dog's name. Then when phone calls come in asking for "Sadie Hilyard," she knows who they are from. So, beware, my cat may soon be requesting information from an institution near you.