Tuesday, September 23, 2008

Branding Your CMS


Ever since Blackboard took over WebCT, universities have been a bit perplexed about what to name their CMS. Is it WebCT Vista or Blackboard or WebCT View or what? Just when we've got students used to one name, it seems it's time to change again. I'm seeing more and more institutions picking their own names, ones that aren't tied to any specific product. Here are some examples for inspiration:


  • Georgia State University - ULearn

  • Columbus State University - CougarView

  • Sacremento State - SacCT

  • University of Minnesota - WebVista

  • Simmons College - Simmons eLearning

  • University of Sheffield - MOLE (My On Line Learning)

  • Valdosta State University - BlazeView

  • University of Connecticut - HuskyCT

  • University of Tasmania - MyLO

1 comment:

Sneezy said...

VIEW comes from the University System of Georgia GeorgiaVIEW project (Georgia Vista Implementation Enterprise Wide). The name of this project pre-dated the Blackboard acquisition of WebCT products. However, we did encourage the schools in the system to consider branding themselves to not include the name of the product involved.